Breast cancer and testicular cancer have survival rates of approximately 90% when detected early. Unfortunately, most people don’t have a habit of performing simple self-exams that could save their lives. HIMA-San Pablo is on a mission to change this. To do so, we needed to reach people at the most intimate moment they have with their bodies.

Role: Creator, Creative Direction and Product Design  

Awards

Lisbon International AD Festival

1 BRONZE Direct

Cúspide Festivals 

1 SILVER Promo & Activation

1 SILVER Direct