This is the very first pure Creative X, on platform, work for WhatsApp. And we started it with a simple but beautiful and emotional way of humanizing something cold like E2E encryption.

We used UI, stickers, and cryptography symbols to create an artistic metaphor of privacy. The visual technique shows messages leaving the phone and transforming into cryptography as they fly from the original sender to the people receiving the message. With this approach, we graphically demonstrate how every WhatsApp video call or message is encrypted end-to-end for complete privacy between you and the people with whom you’re connecting. Today, the stories we tell are inspired by real things that happened during the COVID-19 pandemic – but this technique also has the potential to express WhatsApp's encryption in post-pandemic situations.

Role: Creative Direction and Creative