End to end encryption, encrypted backups, two factor verification. Those are complicated words.

So when we got the challenge to explain all these privacy features in the iconic Piccadilly 3D billboard, we had a unique opportunity for our brand.

With a focus of impacting our audience and creating awareness, we landed on the idea of transforming Piccadilly itself by morphing the actual architecture of the building in order to tell our privacy story.

Role: Creator and Art Direction

Awards

NY Festivals

1 Bronze and 1 Finalist