Privacy campaigns

From intimately connecting people who are apart, physically or not, to finding a way of saying “I love you” to your son, to liberating people to do and say what they want to, to bringing the fun on a sticker that means nothing to everybody, but everything to you and a close one, to having private groups helping and/or entertaining each other, to that meme that tells your girlfriend how you feel better than words, to being the private place and soul of refugees, to being the voice for people who can’t read or write, to helping dialects to not disappear in countries like India, to making rivals, privately, help each other in the biggest social inclusion celebration of a country like Brazil, to informing people about what’s true or false in a worldwide pandemic, to being the protected line for minorities against all sorts of races, nationalities, gender or accessibility prejudices

WhatsApp is the brand where people can be their true selves. Because when privacy is deeply felt people can communicate freely and experience real relationships. It trumpets the power of intimate human connection.

On WhatsApp, People feel safe and encouraged to share things that usually stay with them or between them and their friends, on a WA people always message privately. All happens in an encrypted place because privacy is a human right, always remember that.

Role: WhatsApp Global Creative