People read books and listen to music on the streets on a daily basis.

With that in mind, we thought of a different approach to introduce them to the audiobooks category.
The strategy was to transform book readers into book listeners through a creative idea enhanced by an Android-based technology.

At first sight, a musical score. At a closer look, the lines were replaced by the entire book, word by word.

We carefully chose the ideal typography to put the whole content of the book in a single poster.
We evaluated kerning, tracking and size of the lowercase letters so that the reading experience would not be compromised.

Role: Creative Direction and Creative Technologist

IAB Brazil

BEST DIGITAL CASE