To mark the roll out of the highly anticipated Dark Mode, we launched a special short film, ‘Hello Darkness’, that’s soundtracked by an unreleased version of The Sound of Silence by Paul Simon. The video shows how absence of dark mode on WhatsApp was spoiling different moments of users’ life. This was created in partnership with GUT.

Role: WhatsApp Global Creative Direction

Awards

LIA

Finalist

CANNES

Shortlist - Film Craft

New York Festivals

1 Silver

One Show

2 Merits

In House Creativity Awards (IHAF)

Honorable Mention

ADC 100TH ANNUAL AWARDS

Shortlist - Craft in Video - Cinematography

Shortlist - Direction - Single

Shortlist - Branded Content / Entertainment

Shortlist - Craft in Motion / Film - Use of Music